Case Study Exercise

This Case Study is an opportunity for you to try applying the theory we’ve covered so far on a hypothetical business.

The answers are in the Study Resources section, but please don’t read them until you’ve tried the exercise.  While your answers may not match ours, the process of trying is a key part of the educational advantage this exercise will bring.

In reality, two people undertaking this exercise will most likely have different answers, but therein lies the strength of collaborating with others.  You may identify something they’ve missed, and vice versa.  Having multiple people undertaking an analysis like this and sharing results can yield far more effective and accurate analyses than one person alone.

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