Practical Sales Skills


This one and a half day course has been developed for salespeople or people who are required to sell as part of their role. This course is applicable for both people relatively new to sales and those who have a lot of experience, as the content is flexible enough to adapt to suit the audience.


The core aim of these sales skills training course materials is to provide attendees with a set of tools that can be practicably used in their role as salespeople.

The skills provided are simply a collection of valuable methods of achieving sales. There are many tips and techniques that will be incredibly useful and will help your participants personally develop a successful sales approach whilst enhancing their performance.

The skills have been produced from many years experience in sales and have been tried and tested in a business environment.

Topics covered:

  • Introduction, the 80:20 Rule – Why 20% of salespeople produce 80% of the business
  • The Perfect Salesperson –  What makes a perfect salesperson, and how do the participants individually compare? An exercise which helps the participants appreciate that they need to develop further
  • Goal Setting – Why and how to set personal performance goals. Followed by an exercise on setting these goals
  • Build Trust – Developing trust and rapport with a prospect and understanding why this is crucial to their success.
  • Ask the Right Questions – Developing questioning skills and realising that it is often questions that will develop sales rather than just a good pitch, with example questions
  • Engage the Customer – Understanding the lifetime value of a customer, serving them better and ensuring they perceive the value of the relationship
  • Be Specific – Adapting their approach to suit the individual customer with an activity related to identifying the specific benefits to the customer
  • Make Your Customer Smarter – Realising that customers are now more willing to be educated on products and services and often have already researched prior to the sales conversation. How to deal with this with regards the participants’ specific products/service
  • Maximise Your Efficiency – Learning from missed sales and developing further skills to overcome this
  • Catch Yourself Doing it Right – You can learn from good stuff too!
  • Know Your Products – An in-depth look at specific products and how to educate themselves in order to maximise sales through product knowledge
  • Develop a Competitive Advantage – A series of questions that will put the participants one step ahead of the competition
  • Handle Objections – Identifying typical objections and preparing responses to them in order to practice until they are welcomed with open arms. Also includes set techniques to overcome objections
  • Ask for the Business – Ensuring the participants can spot buying signals and know how to respond to them in order to lead the prospect to close. Specific advice on closing questions
  • Follow Up After the Sale – Ensuring that the complete sales process is seamless, and the participants understand their responsibilities with regard to creating an exceptional customer experience
  • Apply the Skills in Your Role – A session on ensuring the learning from the session is practically applied in the participants’ role.

Who should attend

Anyone in a sales role, be the new to the job, or wishing to refresh their skill set.

Requirements for Attendees